The tobacco industry has worked hard over the years to make smoking seem attractive.
While tobacco prevention campaigns have done a lot to remind us that smoking is bad for our health, that the the tobacco industry is trying to manipulate us, and that secondhand smoke is dangerous, we have not yet changed the idea that smoking is attractive to many teens and young adults
Ydouthink is changing that.
The ‘What’s Hot?’ campaign is focused on challenging the idea that people think smoking is attractive.
Watch the current ads here:
The campaign includes a robust social media effort and an informational website. Just after four weeks online, the ads have been seen over 10,000 times and the Ydouthink Facebook has generated hundreds of comments. Seems like talking about the attractiveness of smoking strikes a nerve with teens, and we are glad to lead that conversation.
Learn more about the campaign on Facebook and Ydouthink.com.
Ydouthink utilizes Rescue Agency’s Health Comm strategy and services. To learn more about Health Comm, contact:
Director of Client Services, State & Local Campaigns
tyler@rescuescg.com
619-231-7555 x134
Category: Social Branding, Tobacco
Tags: anti-tobacco, attractiveness, behavior change marketing, campaign, Health Comm, public health, smoking, social marketing, Ydouthink, young adult marketing, youth marketing
