Rescue is a proud sponsor of the National Conference on Health Communication, Marketing, and Media. We hope to see you at our following sessions or please stop by booth #112 to say hello.
Tuesday, Aug. 15, 2017
Session: Communication for Debuting Health Initiatives with Widespread Implications
2:00-3:30 pm / Centennial III
Abstract # 38578 Strategies Used to Develop FDA’s First Multicultural Teen Tobacco Prevention Campaign
Brandon Tate, Account Director
Session: When Growing Concern Arises-Effective Communication Strategies are Unleashed
3:45-5:15 pm / Centennial IV
Abstract # 38582 Getting in Front of Opioid Addiction: Research on Opioid Health Messages and Communications for Young Adults
Jeffrey Jordan, President & Executive Creative Director
Wednesday, Aug. 16, 2017
Session: Audience Segmentation Approaches Based on Psychographic Attributes
8:00-9:30 am / Hanover C/D/E
Abstract # 38576 Identifying at-Risk Teens: Peer Crowd Segmentation and Marijuana Use from a Statewide Representative Survey
Abstract # 38580 Psychographic Segmentation: Stealing the Tobacco Industry’s Approach to Segmenting Populations for More Effective Change
Jeffrey Jordan, President & Executive Creative Director
Spotlight Session: Right Message + Right Channel
Delivering Tailored and Targeted Health Messages to Youth & Young Adults Online
1:15 PM-2:45 pm (Click here to check the conference program for the room assignment)
Part 1: Defining Your Audience: Youth & Young Adult Segmentation Strategies
Jeffrey Jordan, President & Executive Creative Director
Part 2: Aligning Audience Values & Messages: Developing Relevant Youth Content
Michelle Bellon, VP, Marketing and Strategy
Part 3: Leveraging Digital & Social Data to Reach At-Risk Populations
Ashley Wiers, Public Health Communication, Google
Part 4: Monitoring & Measuring Digital Public Health Campaigns
Kristin Carroll, CEO
Session: Sex, Smoking, and Alcohol: Reaching Audiences with Tough Public Health Messages
4:00-5:30 pm / Centennial I/II
Abstract # 38579 Relevant & Repetitive Digital Message Exposure to Reduce Binge Drinking
Sophia Lerdahl, Strategic Planner
Abstract # 38587 Viral, Engaging and Thought-Provoking: Creating Successful Video Content for Government Social Media
Michelle Bellon, VP, Media and Strategy
Session: Utilizing Grassroots Strategies in Prevention Campaigns
4:00-5:30 pm / Grand A/B
Abstract # 38575 “Free the Night” – Using Digital Platforms and Technologies to Ignite Voluntary Policy Change Statewide
Kristin Carroll, CEO
Session: Expanding Reach of Health Communication Connections with Diverse Target Audiences
4:00-5:30 pm / Centennial IV
Abstract # 38726 Thoughtful Social Media Content about Chewing Tobacco Aligned with Country Culture
Chris Norris, Strategist
Thursday, Aug. 17, 2017
Session: Using Marketing Strategies to Amplify Digital Engagement
8:00-9:30 am / Centennial I/II
Abstract # 38584 Increasing Engagement, Impressions, and Views through Segmentation and Paid Social Media
Kristin Carroll, CEO
Abstract # 38585 Tailoring and Targeting for Maximum Social Engagement: The Value of Lifestyle Content to Communicate a Health Message
Michelle Bellon, VP, Media and Strategy
Session: Striving to Keep America’s Youth Healthy
8:00-9:30 am / Centennial III
Abstract # 38569 Reducing at-Risk Teen Smoking and Vaping: Evidence of Success from the Syke “Alternative” Teen Campaign
Chris Norris, Strategist
Session: Leveraging Social Media and Influential Triggers to Enhance Health Communication Appeal Among Young Target Audiences
12:45-2:15 pm / Hanover C/D/E
Abstract # 38577 Using Influencers and Interactive Digital Experiences to Change Beliefs about Tobacco Use Among LGBT Young Adults
Brandon Tate, Account Director
Session: Tweet. Snap. Pin. Verbs That Align Our Audiences and Platforms
12:45-2:15 pm / Centennial I/II
Abstract # 38586 To Snap or Not to Snap? How Snapchat Can (and can’t) Help You Reach Young People
Carli Smith, Director of Social Media
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