Ydouthink Launches New Campaign About Smoking and Attractiveness

The tobacco industry has worked hard over the years to make smoking seem attractive.

While tobacco prevention campaigns have done a lot to remind us that smoking is bad for our health, that the the tobacco industry is trying to manipulate us, and that secondhand smoke is dangerous, we have not yet changed the idea that smoking is attractive to many teens and young adults

Ydouthink is changing that.

The ‘What’s Hot?’ campaign is focused on challenging the idea that people think smoking is attractive.

[WATCH] Evolvement Youth Star in Anti-Tobacco Commercial

This past spring, Evolvement Southern Nevada, a youth anti-tobacco movement run by Rescue Agency, held a contest that gave members the chance to be in an anti-tobacco TV commercial.

The spot focuses on the Right to Breathe campaign and discusses clean indoor air for all places of work. The winners were chosen based on their high levels of project activity with Evolvement’s fight against the tobacco industry.