Tag: social marketing

Evolvement, Tobacco
Watch Rescue SCG's Full Youth Engagement Presentation from NCTOH

[WATCH] Rescue Agency’s Full Youth Engagement Presentation from NCTOH

On August 16, Rescue Social Change Group’s Jeff Jordan presented its comprehensive youth engagement model during a luncheon at the National Conference on Tobacco or Health.

With the help of three youth from the actual programs, Judy, Blayne, and Nataanil, as well as Soni Dighe, a youth engagement expert at Rescue Agency, Jeff presented each component of the Evolvement strategy to an audience of nearly 100 tobacco control professionals.

Social Branding, Tobacco
Ydouthink launches new campaign about smoking and attractiveness

Ydouthink Launches New Campaign About Smoking and Attractiveness

The tobacco industry has worked hard over the years to make smoking seem attractive.

While tobacco prevention campaigns have done a lot to remind us that smoking is bad for our health, that the the tobacco industry is trying to manipulate us, and that secondhand smoke is dangerous, we have not yet changed the idea that smoking is attractive to many teens and young adults

Ydouthink is changing that.

The ‘What’s Hot?’ campaign is focused on challenging the idea that people think smoking is attractive.

Latest Updates, Tobacco

Rescue Agency Goes Big at National Conference on Tobacco or Health

Last week, over a dozen members of the Rescue SCG team descended upon Kansas City, MO for the National Conference on Tobacco or Health (NCTOH).

LGBT, Social Branding, Tobacco

[WATCH] Rescue Agency Video Promoting Tobacco-Free LGBT Lifestyles Goes Viral

In less than two weeks, our new video promoting tobacco-free lifestyles to the LGBT community has received over 50,000 views online and has been featured on over 50 blogs and sites. Have you seen it yet?

Research, Social Branding, Tobacco

[WATCH] Teen Social Media Case Study Video

A lot of questions have been raised lately about how social networks like Facebook can be utilized to reach specific markets.

Well, XPOZ, a Rescue Agency managed brand for alternative youth in Las Vegas, NV, has been capitalizing on the power and reach of Facebook in order to generate more interest in the brand, promote its rock shows to the Vegas scene, and provide a forum for youth to discuss music, anti-tobacco messaging, and win prizes.

Rescue @ SOPHE’S 69th Annual Conference

Will you be at SOPHE’s 69th Annual Conference April 4-6, 2018 at the Hyatt Regency in Columbus, Ohio?

Check out these sessions about Rescue’s campaigns and research strategies:

Meet our Sacramento Team Posted: January 26th, 2018
Rescue @ APHA 2017 Posted: November 3rd, 2017
Minimal Waste, Maximum Impact Posted: October 4th, 2017