Ydouthink’s new campaign in Virginia focuses on the effects worldwide tobacco production has on the environment. In the new ads, activists bring to life facts about deforestation and litter caused by tobacco use.
With over 50,000 views in just a few weeks, these new ads that expose past tobacco industry animal testing for the Ydouthink campaign in Virginia are causing controversy online.
Teens have posted thousand of comments discussing this topic on Ydouthink’s Facebook page. In fact, at the height of this new campaign, there were over 2,500 people “talking about this” on Facebook (Oct. 28 – Nov. 3).
The tobacco industry has worked hard over the years to make smoking seem attractive.
While tobacco prevention campaigns have done a lot to remind us that smoking is bad for our health, that the the tobacco industry is trying to manipulate us, and that secondhand smoke is dangerous, we have not yet changed the idea that smoking is attractive to many teens and young adults
The ‘What’s Hot?’ campaign is focused on challenging the idea that people think smoking is attractive.
By now, most people understand the often deadly consequences that smoking cigarettes can have on a person and even those around a smoker via secondhand smoke. But what about animals?
When Rescue Agency conducts its formative research with teens across the country, it’s obvious that a top priority for high school students is their social life.
Check out these sessions about Rescue’s campaigns and research strategies:
