Introducing Fresh Society, a tobacco prevention campaign designed specifically for teens that identify with Hip Hop culture. Earlier this year Fresh Society launched in New Mexico and is already reaching this hard-to-reach audience.
On August 16, Rescue Social Change Group’s Jeff Jordan presented its comprehensive youth engagement model during a luncheon at the National Conference on Tobacco or Health.
With the help of three youth from the actual programs, Judy, Blayne, and Nataanil, as well as Soni Dighe, a youth engagement expert at Rescue Agency, Jeff presented each component of the Evolvement strategy to an audience of nearly 100 tobacco control professionals.
The tobacco industry has worked hard over the years to make smoking seem attractive.
While tobacco prevention campaigns have done a lot to remind us that smoking is bad for our health, that the the tobacco industry is trying to manipulate us, and that secondhand smoke is dangerous, we have not yet changed the idea that smoking is attractive to many teens and young adults
The ‘What’s Hot?’ campaign is focused on challenging the idea that people think smoking is attractive.
Rescue Agency’s Social Change Studio has been running high and loud lately, with multiple videos in production and a host of commercials on the airwaves across the country.
In the midst of shouldering the workload, the Social Change Studio took some time to create a video not meant for television or radio, but rather for use in explaining how Rescue Agency focuses on alternative teen culture to lower smoking rates. The video acts as a case study for SYKE, a brand Rescue Agency created for alternative teens in Virginia.
Check out these sessions about Rescue’s campaigns and research strategies:
