
As CEO, Kristin is focused on client success, business strategy, operations, and the growth of Rescue. She has built her career around a purposeful commitment to work that promotes healthy people, lifestyles, and communities.
Kristin brings Rescue a broad range of corporate experience and perspective. She went from the big ad agency world in New York City to the Partnership for a Drug-Free America where she led creative development for the historic $150 million Office of National Drug Control Policy media campaign. She drove cross-country to help build ACTIVE Network’s Media + Marketing division from start-up mode to a $40 million business working with clients like Toyota, PepsiCo and General Mills. Under her leadership, the group earned the #15 spot on the PROMO 100 in 2004 and was named among PROMO’s Top 10 fastest growing agencies from 2006 – 2008. She led communications through an IPO in May of 2011, spearheaded a company-wide rebrand, and was part of the executive team who later closed a private sale of the company for $1 billion.
Kristin graduated magna cum laude from Syracuse University with degrees in advertising and policy studies. She is a sought after speaker on all things marketing and has presented at adTech, WOMMA Summit, KidPower! and Promo Live.
An avid athlete and adventurer, Kristin’s most rewarding extra-curricular activity is chasing after her two young daughters.