A lot of questions have been raised lately about how social networks like Facebook can be utilized to reach specific markets.
Well, XPOZ, a Rescue Agency managed brand for alternative youth in Las Vegas, NV, has been capitalizing on the power and reach of Facebook in order to generate more interest in the brand, promote its rock shows to the Vegas scene, and provide a forum for youth to discuss music, anti-tobacco messaging, and win prizes.
Rescue Agency’s social media strategies with XPOZ have resulted in surges in fan dialogue and valuable brand exposure. The Rescue Agency video team decided to make a short piece about XPOZ and its social media success. Check out the social media case study in the video below and contact Rescue Agency’s Social Change Studio if you are interested in creating a video too.
Want to know more about how Rescue Agency can work with you to create a brand like XPOZ or work with your existing brand(s) social media strategies? Contact:
Director of Client Services, State & Local Campaigns
tyler@rescuescg.com
619-231-7555 x134
Category: Research, Social Branding, Tobacco
Tags: case study, social marketing, teen marketing, tobacco prevention
