#ShowYourClaws is Rescue SCG’s newest campaign for Blacklist, a tobacco prevention Social Branding program in the alternative rock community.
What happens when rock bands stand up against tobacco industry animal cruelty? This.
#ShowYourClaws is Rescue SCG’s newest campaign for Blacklist, a tobacco prevention Social Branding program in the alternative rock community.
The campaign features three popular alternative rock bands and their pets. Members of the bands Chelsea Grin, Volumes, and iwrestledabearonce discuss why they are against tobacco use and invite teens to participate in an instagram contest to show their support for standing up against tobacco use and animal cruelty by the tobacco industry.
After just a couple of weeks, over 5,000 youth have already watched the video online and dozens have already posted their pictures on Instagram. #ShowYourClaws is a truly integrated social media campaign that encourages actions across Facebook, YouTube, and Instagram.
Checkout Blacklist’s various channels here:
Blacklist is a shared tobacco prevention campaign. This means that the Utah, Nebraska, Vermont, and New Mexico Departments of Health all share the costs of campaign creative and implement its messages simultaneously, maximizing the reach and impact of their funds.
To learn more about Blacklist and how it could be implemented in your community too, contact:
Director of Client Services, State & Local Campaigns
tyler@rescuescg.com
619-231-7555 x134
Category: Alternative, Latest Updates, Social Branding, Tobacco
Tags: animal testing, behavior change marketing, Blacklist, chelsea grin, instagram contest, iwrestledabearonce, social marketing, tobacco prevention, Volumes
